Privacy & Cookie Policy

Last updated: February 2026

1. Introduction

1.1 We are committed to protecting and respecting your privacy. This policy explains how we collect, use and protect your personal information when you visit the Innopure website.

1.2 By using our website, you agree to the terms of this Privacy & Cookie Policy.

1.3 We do not store credit card details and we do not share financial details with third parties.

2. Information We Collect

2.1 We may collect, store and use the following types of personal information:

(a) Information about your device and your use of our website, including your IP address, geographical location, browser type, operating system, referral source, length of visit, page views and navigation paths.

(b) Information you provide when creating an account, including your name and email address.

(c) Information you provide when subscribing to newsletters or marketing communications.

(d) Information relating to purchases, including your name, delivery address, billing address, telephone number and email address.

(e) Information you submit for publication, such as product reviews.

(f) Information contained in communications you send to us.

(g) Any other information you choose to provide.

2.2 If you provide personal information about another person, you confirm that you have obtained their consent to share that information.

3. How We Use Your Information

3.1 We use your personal information to:

(a) operate and manage our website and business;

(b) process and fulfil orders;

(c) manage payments and refunds;

(d) communicate with you regarding orders or enquiries;

(e) send service-related communications;

(f) send marketing communications where you have opted in;

(g) improve our website and customer experience;

(h) prevent fraud and maintain website security;

(i) comply with legal obligations.

3.2 We will only send marketing communications where you have given your consent, and you can unsubscribe at any time.

3.3 We do not sell or rent your personal data to third parties.

4. Payment Processing

4.1 All financial transactions are processed securely through trusted third-party payment providers, including PayPal and Stripe.

4.2 We share information with payment providers only to the extent necessary to process payments, issue refunds and manage payment-related queries.

4.3 You can review their privacy policies at:

5. Sharing Personal Information

5.1 We may share your personal information with employees, advisers, service providers or subcontractors where necessary for business operations.

5.2 We may disclose personal information:

(a) where required by law;

(b) in connection with legal proceedings;

(c) to establish, exercise or defend legal rights;

(d) in connection with the sale or transfer of our business;

(e) where necessary to prevent fraud or reduce risk.

5.3 Except as outlined above, we do not provide your personal information to third parties.

6. International Transfers

6.1 Some of our service providers may process data outside the UK.

6.2 Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

7. Data Retention

7.1 We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy.

7.2 We may retain certain information where required by law, for accounting purposes, or in connection with legal claims.

8. Data Security

8.1 We take appropriate technical and organisational measures to protect your personal information.

8.2 Our website uses secure encryption technology where appropriate.

8.3 While we take reasonable precautions, the transmission of data over the internet is not completely secure.

8.4 You are responsible for keeping your account login details confidential.

9. Your Rights

Under UK data protection law, you have the right to:

  • request access to your personal data;

  • request correction of inaccurate data;

  • request erasure of your data where appropriate;

  • request restriction of processing;

  • object to processing;

  • request data portability;

  • withdraw consent for marketing at any time.

To exercise any of these rights, please contact us at care@innopure.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

10. Third-Party Websites

10.1 Our website may contain links to third-party websites.

10.2 We are not responsible for the privacy practices of third-party websites.

11. Cookies

11.1 Cookies are small text files stored on your device when you visit a website.

11.2 We use cookies to:

  • enable website functionality;

  • improve website performance;

  • analyse traffic and user behaviour;

  • personalise your experience.

11.3 Cookies may be either session cookies (which expire when you close your browser) or persistent cookies (which remain until deleted).

12. Analytics

12.1 We use Google Analytics to understand how visitors use our website.

12.2 Google Analytics collects statistical information through cookies.

12.3 You can learn more about how Google uses data at https://policies.google.com/privacy.

13. Managing Cookies

13.1 Most web browsers allow you to control cookies through their settings.

13.2 You can block or delete cookies through your browser settings.

13.3 Blocking cookies may affect the functionality of our website.

13.4 You can manage your cookie preferences using our on-site cookie settings tool.

14. Changes to This Policy

14.1 We may update this Privacy & Cookie Policy from time to time.

14.2 The latest version will always be published on this page.

15. Data Protection Registration

15.1 We are registered as a data controller with the UK Information Commissioner’s Office.

15.2 Our registration number is Z1096577.

16. Company Information

This website is owned and operated by EBeauty Ltd.

Registered in England and Wales (Company No. 06659092)

Registered Office:
Regus House
Cardiff Gate Business Park
Malthouse Avenue
Cardiff
CF23 8RU